Sundrop Mobile is a mobile marketing and loyalty solutions provider pioneering the "Social POS."
Sundrop's "card-less" mobile loyalty program uses a consumer's mobile number as their "loyalty card," text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services.
Sundrop introduces merchants to their customers by helping merchants rapidly build large, opt-in customer databases at the point of sale and then enables merchants to market to these customers with targeted SMS text, email, voice, and social media communications while fully measuring the ROI of every campaign.
Features
- No cards to distribute
- Customers simply provide their mobile number to track purchases
- No registration forms or data transcription / entry — customer is led through mobile registration process
- Ultra-high participation rates: up to 60% – 80% of entire customer base is possible
- Single-use coupon validation is POS-integrated
Easy
As a card-less loyalty solution, you simply collect customer mobile numbers at the point of sale. The automated customer registration process does the rest!Automated Registration
Sundrop's mobile loyalty solution immediately sends an SMS text to new members asking them to reply with their email address, which starts the customer along the automated registration process.High Participation Rates
Because there are no cards to carry, it's very easy for your customers to participate. This means you can expect to capture a larger portion of your customer base than you could by asking them to carry a plastic card — as much as 60% – 80% of your entire customer base is possible!Social Media
Facebook has more than 700 million users, 50% of which log-in every day. Facebook users have an average of 130 friends. Harness the power of your customers' social media connections with Sundrop Mobile Loyalty to grow your business — automatically!Testimonials:
Little Caesar's Pizza
Sundrop Mobile Produces Highest Single-Day Sales Ever for Little Caesar's Pizza Franchisee -
A Little Caesar's Pizza franchisee located in Vero Beach, Florida used a multi-channel messaging strategy including voice and text broadcast messages to loyalty members which resulted in the store's highest single day sales ever for the location.
Need
A loyalty solution with multiple messaging options including, text, voice and email, to alert customers who have opted-in of events, specials and exclusive content.
Solution
After rapidly building a large opt-in loyalty database over 7 weeks, the store implemented a multi-channel messaging strategy, starting with an SMS text broadcast sent on Tuesday, February 22, 2011, followed by a pre-recorded voice message that was delivered using Sundrop's integration with Twilio at 10 AM on Wednesday, February 23, 2011.
The key to the success of the program was the rapid database build using Sundrop Mobile Loyalty, combined with text and voice broadcasts that drove stellar results. With unique coupon codes generated in the text broadcast and a group coupon code in the voice broadcast, Sundrop's platform was able to individually track every customer and report redemption rates, opt-out rates and revenue generation tied directly to the campaign.
Conclusion
As early as 11:30 AM on February 23, 2011 customers began pouring into the store to redeem their text and voice coupons, and by that evening the store had amassed its highest day of sales ever.
Store owner, Boban Abbate said, "Customer response was overwhelming and the results were spectacular. We're continuing to grow our database rapidly with simple in-store registration and can easily use Sundrop's dashboard to push out text, email, voice and social media communications anytime."
Smackers
Sundrop Mobile Client Builds 10,000 Customer Database in Less Than 90 Days
A Sundrop Mobile client, Smackers Frozen Yogurt, has cultivated a complete customer database of more than 10,000 new loyal customers in less than 90 days at a single location by using Sundrop's loyalTXT "card-less" mobile loyalty program.
Need
A loyalty solution with POS integration, that could be configured to remind operators to invite customers to join – a step often forgotten by staff during the check-out process.
Solution
Mobile technology is game-changing for loyalty programs. Because there are no cards to carry, consumer participation in Sundrop's mobile loyalty solution is very high, particularly when compared to traditional card-based programs.
Once the customer's mobile number is entered into the POS, the merchant is "hands-off" while customers complete registration, providing a full data profile and social media authorization during the process. Because of the ease of the initial registration the business owner is able to build a large database quickly.
Conclusion
Smackers owner, John Acker said, "We are thrilled with the results achieved by using Sundrop's mobile loyalty solution. We were able to quickly build a large database we can use for targeted messaging to our loyal customers. This gives us a huge competitive edge over our competitors."
Peppermints
Sundrop Mobile builds 6,452 member mobile customer database for North Carolina yogurt shop in 5 weeks.
The Numbers
- 5 week membership count: 6,452
- 5 week social media reach: 321,187
- 5 week social media revenue: $2,711.98
A Sundrop Mobile client, Peppermints, an independently owned self-serve frozen yogurt shop located in Greenville, North Carolina, offers a variety of flavors and toppings. Customers serve themselves frozen yogurt and can then add toppings before weighing and paying a set price per ounce.
Need
Initial marketing costs for a new business can be high. This client recognized that to maximize their marketing dollars, they needed to collect data at the point of sale on every customer that visited the store during their opening weeks.
Solution
The store built this remarkably large customer database in such a short period of time as a result of Sundrop's close integration with their Point of Sale System. This integration reminded store staff at the end of every transaction to promote the loyalty program, and customers that wanted to join simply provided their 10-digit mobile number when they paid for their purchase. Because Sundrop's loyalTXT mobile loyalty program is "card-less," requiring no effort on the part of the customer other than providing their mobile number, participation rates were very high.
When the customer's mobile number is entered into the POS system, the customer immediately receives an SMS text message welcoming them to the Peppermint's rewards program, beginning the process of collecting the remainder of the consumer's contact information and building a complete customer profile.
As a part of data collection process, customers have the option for a Facebook connection with Peppermint's through the loyalty program. When the customer connects, loyalTXT automatically creates Facebook entries, sharing their rewards and offers for their friends. These Facebook referrals led to quick database growth for the yogurt shop. In just five weeks, the yogurt shop was able to definitively tie more than $2,700 of revenue from social media with the ROI result tracking provided by loyalTXT.
By providing an automatic prompt, the POS integration ensures that store staff members are properly promoting the program in store. It also provides tracking of every marketing-related dollar through the system to give real ROI results.
Conclusion
Shawn House, owner, said, "Because of the certified POS integration, I have had stunning success with loyalTXT. It has been easy for my staff to grow a large customer database. I'm pleased they are prompted with every transaction which causes them to never forget to ask our customers to join our loyalty program."